Consulting
Lichtvision advises customers from the lighting and building controls industry worldwide. Whether it’s about optimizing your market position through trend-driven innovation or establishing a new product and technology, we are there for you.
We have provided consulting services for the lighting and building automation industry for 25 years. Our knowledge is based on the >100 projects of Lichtvision Design, our numerous product developments and the experience of our management from 15 years in top positions in the lighting industry.
Our consulting services for the lighting industry include:
- Market, technology and competition analysis
- Support in defining products from technical specification to market launch
- Key topics: Lighting controls, DALI, Bluetooth Mesh (Casambi, Bluerange, BT Mesh 5.0), Wifi, cloud connections, app development, building sensors
Lichtvision supports the creation of technology and product strategies that are perfectly aligned with today’s market trends and technologies while anticipating tomorrow’s trends.
Technology Consulting
In order to discover new markets and conceptualize products, Lichtvision analyzes new, innovative technology for its usefulness in specific areas of application: Which type of technology is currently in use? What’s on the horizon? Who’s backing it? What about market standardization? Who sets industry standards? What costs are inherent in which technology?
We answer these questions and go further, delivering strategic advice for your success, while keeping an eye on the competition, their products, position, performance, as well as user scenarios and technical solutions.
Lichtvision supports clients launching new products by creating educational materials and conducting employee training courses. Our skill enhancement seminars may be configured for open or closed groups made up of your staff or representatives from cooperating companies. Curricula vary from specific technologies to general topics. We identify channels of distribution and marketing and if desired, we personally lecture at trade shows and client events. Or simply provide marketing arguments and background information, encompassing advantages and differences related to your products and your competition.
Market Analysis
Our detailed analysis reveal not only the potential concealed within a particular market or market segment. They also define the strategy required to open these markets: What sales volume will a market develop? Which products are already out? Which are expected? What are their strengths and weaknesses? Which technologies does the competition use? Which don’t they use? How would a new technology be most effective? Will end users accept the new technology? What are the costs? Lichtvision delivers answers – paving the way for an informed, successful product strategy.
Product Conception
Lichtvision provides concept development for lights, lighting control systems and end-user interfaces. For single products or complete product lines. Internationally renowned clients depend on our expertise. Because Lichtvision has the international market, design and end-user experience to allow us to know not only what’s possible, but what’s in demand: Which functions are indispensable? Which Unique Selling Points? Which are deal makers? Which market requires which features? In this context – with an eye on the costs – Lichtvision carefully weighs outlay against gain.
A complete product concept includes a marketing strategy. Who are potential buyers? Where are they? How can they be reached? What information influences the decision to buy? The answers to these questions indicate the direction the product will take to reach the buyer: Through a wholesale distributor? A hardware store? Or through a specialist? Lichtvision delivers more than just creative ideas. We create a market-driven product concept that not only holds the seeds of success, it also points out the road that leads to product acceptance.
